The size guide
A visual or written guide to what fits in each size, linked from every unit page and from your Maps profile.
Content for self storage operators 
5.0 Rating on Google
Self Storage Content Marketing: Answer the Question Before the Renter Walks In
The best content for a self storage business is usually what your manager already says out loud: what size do I need, is climate control worth it, what am I not allowed to store, how do I pack furniture so it survives. Written down and published properly, those answers bring in renters who are researching and give your facility pages worth ranking. This guide covers the kinds of content that work for self storage, who should write what and which claims need a careful eye.
5.0 Rating on GoogleWhy it works here
Storage Is a Decision With Questions, and Questions Are Searchable
Compared with an urgent plumbing call, renting storage is calm. A person has time to wonder how large a unit should be, what could go wrong with furniture in a hot summer and how much it will cost over six months. They look for guidance, and they tend to trust the self storage facility that gave it without a hard sell. Good content captures those renters earlier, and the pages that answer them are the same ones search engines and AI assistants prefer to quote.
Content also solves the problem of sameness. Many facilities offer similar units at similar prices, and their sites say similar things. A clear, honest size guide and a thoughtful climate page make yours different in a way renters can feel.
Topics
Content Ideas for a Storage Website, Grouped by the Question Behind Them
| Question | Article or page | Good detail to include | Who should check it |
|---|---|---|---|
| What size unit do I need? | A size guide with everyday examples | What a one-bedroom or a small office typically fills, without false precision | Your manager, who has seen what fits |
| Do I need climate controlled storage? | A fair comparison of unit types | What your building controls, and what it does not | Your operations lead, for accuracy |
| What can I not store? | A prohibited items page | Hazardous materials, perishables and anything your lease bans | Whoever wrote your lease or your attorney |
| How do I prepare things for storage? | A packing and protection guide | Cleaning, wrapping and keeping air flowing, in practical terms | Your manager |
| How do I store a car, RV or boat? | A vehicle storage guide | Preparation, batteries, covers and access arrangements | The person who manages the lot |
| What can a business store here? | A business storage page | Inventory, tools, files, seasonal equipment and access needs | You, with any local rules in mind |
| How do I choose a facility? | A buyer checklist | Cleanliness, access, security, fees and reviews | You, being honest about your own strengths |
| What happens if I miss a payment? | A plain-language policy page | Your actual process, in line with your lease and state law | Your attorney |
Formats
Six Formats That Work, and What Each Is Best For
The local explainer
A guide for students, apartment residents or local contractors that mentions the actual streets, campuses and complexes nearby.
Short question pages
One clear question and a direct answer, kept short and accurate, for things such as gate hours or deposits.
Seasonal notes
A short piece before campus move-out, the start of summer or year-end, with honest guidance on availability and terms.
Short videos
A walk through a unit, a gate demonstration or a manager explaining a move-in, embedded on the relevant page.
Checklists and printables
A downloadable packing list or a unit-size chart that renters keep and local partners can link to.
Workflow
How Content Gets Written and Approved for a Storage Business
Collect the real questions
We start with what your manager hears, what shows up in reviews and what people search for in your area.
Draft with your facts
Our writers draft each page using your sizes, features and policies, and mark anything we could not confirm.
You review for accuracy
You or your manager check measurements, rules and claims. Anything about leases, fees, insurance or auctions goes to the person who can approve it.
Publish and connect
Each piece is linked from the relevant unit and location pages, and added to your Maps profile when it helps.
Refresh on a schedule
Policies and rates change, so we mark each page with a review date and update it when the facts do.
Accuracy and caution
Claims That Deserve a Second Look Before They Go Live
Storage content touches several areas where a casual statement can cause trouble. Insurance and protection plans vary by state and by provider, so describe what you offer and do not explain what a renter's own policy covers. Security claims should be specific and true, since a promise of complete safety invites disputes. Climate control language should match what your building does. Anything about lien sales, auctions or notices should be written or reviewed by an attorney who knows your state's rules, and we do not write legal advice.
We also avoid medical, financial or personal-circumstance language. Articles about downsizing or settling an estate can be kind and practical without implying knowledge of a reader's situation.
How content connects
Where Each Piece Fits Into the Rest of Your Marketing
Content is not a separate project. The size guide supports your unit pages and your Google profile, the climate explainer supports a Maps product listing and an assistant's answer, and the seasonal note can feed an email to past renters or a Meta Ads retargeting message. When a page does well, we look at which search brought the visitor, whether the visitor reserved and whether the page deserves to be extended. Our content assets are part of every Organic Growth plan: four a month on Silver, eight on Gold and twelve on Platinum.
Local angles
Local Article Ideas That Only Your Facility Can Write
Guides for nearby campuses and housing
A page for students and residents that names the nearby buildings, the move-out dates and the realistic options for short rentals.
Contractor and remodel storage
A short guide for homeowners between rooms and for contractors who need dry space, with clear access terms.
Seasonal gear for your climate
Boats in the off-season, holiday decorations in a humid summer or snow equipment in warm months, with honest advice on what suits each unit type.
A tour of your building
A page with photos and a walkthrough of the gate, hallways, units and office, so a renter feels they have already visited.
Questions from your manager
The five odd things renters ask, answered the way your manager answers them, make a page nobody else has.
Measuring content
How to Tell Whether an Article Earned Its Place
Judge each page by what it did for the self storage business, not by visits alone. Did it bring people from search? Did they continue to a unit page, a reservation or a call? Did the page also appear in Google profile questions or in assistants' answers? A size guide that brings a modest number of readers and a steady stream of reservations is worth more than a clever article that earns a spike and no rentals.
Review pages twice a year. Update rates, hours, policies and photographs, and merge or retire anything that no longer fits. Old pages that give wrong information damage trust and can be repeated by assistants long after you have corrected the site. A short note at the bottom with the review date also helps readers know the page is current.
Self storage content mistakes
Where Self Storage Websites Waste Their Words
A common content mistake on a self storage website is the generic page: a paragraph about security, a paragraph about convenience and a paragraph about low prices, repeated on every location with only the town changed. Renters skim past it, and search engines cannot tell it from the next operator's. The second mistake is writing for an imagined search phrase instead of a real person, so the page says storage units fifteen times and answers nothing. The third is publishing and forgetting, so a promotion from two summers ago still sits on the page.
A better habit is to write each page as if the manager were answering one renter at the counter. Say what the self storage unit is, who it suits, what it costs to begin with, how to reserve it and what to bring on the first day. Keep the sentences short and specific, and show a photo of the real thing. That is what readers trust, and it is also what ranks, because it is the page that actually finishes the search.
It also helps to remember the person on the other side of a self storage search. Many are busy, a few are stressed and many want to be done quickly. Pages that respect that, with a clear price, a plain explanation and an honest note about what is not included, tend to do better than pages that try to impress.
Content questions
What Storage Owners Ask About Content
How much does self storage content marketing cost?
Strategic Content Assets are part of Organic Growth: four a month on Silver at $1,495, eight on Gold at $2,495 and twelve on Platinum at $3,495. No setup fee, no contract.
Do I have to write anything myself?
No. We draft from your answers and facts, and you review. A manager's short notes on common questions are the best raw material.
How often should we publish?
Quality and accuracy matter more than a fixed rhythm. A steady few pieces a month, tied to your unit types and seasons, is usually enough.
Should I write about auctions?
Only with legal review. State law governs notices and sales, and we do not use auctions as a content hook.
Will blog posts really bring renters?
Some do, especially size guides and local explainers. We judge each by reservations, not just visits.
What about content on climate control?
It is one of the most useful pages. It should say what your building does honestly, and which units have it.
Can content help my other locations?
Yes. A shared guide supports every building, while each location page carries its own details.
Explore more
Related Guides for Operators and Facility Managers
Start Here
- Self Storage SEO ServicesHow SEO for a storage facility works: unit-size pages, climate and vehicle pages, location pages, reviews and technical basics that bring direct rentals.
- Self Storage MarketingA full guide to marketing a storage facility: channels, renter types, mistakes, seasons, costs, measurement and a ninety-day starting plan.
- Self Storage SEO and Digital MarketingSearch-first marketing for independent self storage facilities and small regional groups: Maps, SEO, paid ads and a site that takes reservations and rentals at any hour.
Get Found in Search
- Self Storage Google Maps and Local SEOHow to run a Google Business Profile for a storage facility: categories, access hours, photos, products, reviews and handling several locations.
- Self Storage AI Search OptimizationHow AI assistants answer storage questions, and how a facility keeps its sizes, hours, access rules and location facts clear and consistent so answers stay accurate.
- Self Storage Link Building and CitationsThe links and citations a storage facility actually needs: clean directory listings, associations, chambers, apartment communities, schools and local mentions, and what to avoid.
Paid Advertising
- Self Storage Paid AdsWhich paid channels fit a storage facility, in what order: Google Ads, Bing, Meta Ads (Facebook and Instagram), marketplaces and a small test of ChatGPT ads.
- Self Storage Google AdsHow to structure Google Ads for a storage facility: campaigns by building and unit type, keywords and negatives, scheduling, landing pages and tracking to move-ins.
- Self Storage Meta AdsWhat Meta Ads (Facebook and Instagram) can and cannot do for a storage facility: retargeting, seasonal offers, new-building awareness, creative ideas and honest limits.
Website and Content
- Self Storage Web DesignWhat a storage website needs: live availability, unit-size guides, a rent-now flow that works at midnight, clear fees, location pages and honest security details.
- Self Storage Content Marketing (you are here)Content that helps storage renters decide and helps a facility rank: size guides, climate explainers, packing and prohibited-items pages, seasonal and local articles, with approval notes.
Strategy and Lead Generation
- Self Storage Lead GenerationWhere storage rentals come from: calls, reservations, rent-now completions and follow-up, speed to respond, marketplaces versus owned channels and how to track them.
- Grow Your Self Storage BusinessA steady growth plan for a storage facility: fill the right units, raise revenue per occupied space, earn reviews, add partners and use marketing where it helps.
- Scale Your Self Storage BusinessHow a storage operator scales: pricing and revenue management, systems and staffing, kiosks and remote management, adding buildings and when marketing spend should rise.
- Self Storage KeywordsThe searches behind unit rentals by size, climate control, vehicle and move-in need, why auction and idea searches are not renters, and where each phrase belongs on a facility's site, map listing and ads.
Get in Touch
What Do Your Renters Ask at the Counter?
Send us the five questions your manager hears most often, plus anything renters regret not knowing at move-in. Those questions are the first articles we write. Ring 610-825-4363 or email hello@getphound.com.